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Zamperla’s Expertise in Theming and IP

August 29, 2024

Zamperla is recognized in the market for its unparalleled artistic skill.  
As the only company in the industry with an in-house artistic department, it achieves extraordinary heights in creativity and theming.  
 
A key aspect of this expertise is its ability to work effectively with IPs. Two striking examples of this are the Family Coaster 155’s, each featuring immersive theming and exceptional customer interaction, highlighting Zamperla’s commitment to creating unforgettable experiences for visitors of all ages. 

The first example is Snoopy’s Tenderpaw Twister Coaster at Knott's Berry Farm, which opened in summer 2024.  
A primary focus of this project was the theming centered on the Peanuts™ IP, offering park visitors a new, immersive experience while seamlessly integrating with the park's signature storytelling.  
 
"This has been one of the most challenging IPs for our team," says Enrico Patechi, Creative Design Manager. "Our artistic team works with great care, experience, and precision, which is crucial because working with intellectual properties is not easy. Adapting the IP to the strict rules of the mechanical ride and safety constraints is indeed demanding. We must achieve this without altering the IP, maintaining accurate proportions and design guidelines, and meeting both the client's and the brand's requirements."  
 
This project underscores the artistry and meticulous attention to detail from Zamperla's artistic department, which successfully navigated the challenges of working with such a well-known IP. 

Similarly, the Papa Wutz’ Achterbahn at Peppa Pig Theme Park in Germany showcases Zamperla’s expertise in collaborating with high-profile IPs. Adapting the Peppa Pig IP to meet the strict regulations of ride mechanics and safety standards required both precision and extensive experience—qualities that Zamperla keeps demonstrating.  

The result is an attraction that not only meets the stringent requirements of the brand and client but also provides an authentic and unforgettable experience for young visitors. 

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